This project is a proposal work with YG Entertainment which is a global K-pop company, possesses Korean Musicians such as PSY, BIGBANG, CL and G-Dragon. The company has a huge amount of fandom, so I proposed the integrated mobile application to make a new connection between celebrities and their fans through AR, UCC, and social media contents.
Why people purchase items of favorite celebrities? Why fans mimic favorite artists’ behavior? How about making a new connection for them? Inspired by costume-play of people. Fans tend to imitate appearances of favorite artists by wearing their clothes. Also, they mimic their gestures and behaviors. Designed the interactive application to share their activities with celebrities and fans as if they become an artist. This would allow fans not only to purchase artist’s goods but also to participate in performances including a concert.
This app will be an interactive playground for the fans of YG. Users will receive a huge amount of news through Inside YG page. Also, they can collaborate with their celebrities by recording interactive diary, MY YG page, and individuals will share their cosplay through photos and videos to others and celebrities on Play with YG page.
All pages are connected by Navigation Page. Each page is independently separated to offer different experiences. MY YG page is made of one-page UI system to maximize continuity as a private chronicle and other pages have low-depth UI system to inform various contents intuitively.
Play with YG
Integrated On-Offline Service
This Campaign would be connected between the celebs and fans from online to offline. Users will participate in various events as if they become a celebrity. The events would encourage users to do costume-play with clothes and accessories and they can show off their talents by dancing on the street and singing in their room.
All participators can be YG Artists regardless of age, gender and race. Users should vote contents to select representative pictures. The selected data will be utilized, as a poster, to make an interactive festival which fans can directly participate in. These attempts will paint streets and concerts with their pictures and slogans.