Keeyo, a mobile app, provides a reliable and affordable childcare service for NYU faculty and students. We believe this is a dynamic and engaging community that will provide many opportunities to pursue personal, social and professional interests outside of every working parent’s daily life. It is part of a new initiative by NYU’s Provost Office for Work-Life Balance.
Child care is a critical matter for every working parent, and we understand that finding the right child care service for a family takes numerous factors into considerations. We believe this is a new interactive, community-based mobile app that will allow the users to ask questions and participate in conversations with respect to childcare, wellness, work/life balance and more.
New York University has an estimated 9700 full time and part time faculty and over 2700 administrative staff. Over 53,000 students are enrolled in NYU as of Fall 2018 and approximately 5% of PhD and graduate students are parents too. Since some years, there has been an increasing need for efficient child care services at NYU. New York City is also one of the world’s most expensive city and students often find it hard to afford their living expenses without having a part-time job.
What if we can build a reasonable solution that connects NYU faculty wanting the above benefits with students who would want to take care good care of faculty’s children? Would this service not provide an improved work-life balance?
I started by interviewing several stakeholders in order to fully understand their needs and demands, considering diverse factors for each family. Moreover, I finalized our in-depth research about their opinions, and thereafter identified three key design goals that Keeyo should achieve. Having these goals was helpful in prioritizing our features as well.
KEY STAKEHOLDERS & VALUE ADDITION
Post interviews with various departments and administrative units at NYU we mapped out the value-adds for our stakeholders in the NYU Community.
After identifying the needs of key stakeholders, we brainstormed the features that would help each stakeholder to complete their vital task. Then we mapped the primary flow of pick-up request system.
Quick first prototypes done on paper for some guerrilla usability testing with co-workers and to get a sense of how things will proceed in the app.
We conducted in-person usability tests with 50 participants including NYU faculty, staff, and student groups using a participatory design approach to engage them in the design and development of specific mobile features as well as the interaction flow of the service. During user testing session, we were able to gather wide feedback from a variety of parents. For instance, they emphasized essential issues including how to keep the information used by the matching algorithm private issue, easy communication with caregivers, continuity, and convenience. We received feedbacks on user flow, visibility of key information and ease-of-use. These interviews took place in second rounds with findings implemented into the design after every round.