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BBUZZART

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BBuzzArt is an art social platform to showcase new and avant-garde art and to share simple and sincere feedback. It is open to every artists and art enthusiasts around the world. Artists can freely present their own creative outputs. In return, their ‘art’ is being ‘buzzed’ through attentive expressions and likes from other artists and art-lovers around the world.

 

Inspiration

  The Medici Family   Florence's cultural history during the Renaissance is intimately associated with the Medici family, arguably the most famous and powerful of all Italian dynasties. The Medici’s started funding artists and trade leaders in Italy in 1500’s, leading a flowering of the arts, with commissions going to artists such as Michelangelo, Pontormo and etc. We aim to be an art-incubator where young and emerging artists can experience a moment to develop and to nurture their creativity so that they can lead the avant-garde of the 21st century. In the midst of interactive communication online and offline, we believe that the masterpiece naturally arises like Michelangelo in the Renaissance.

The Medici Family

Florence's cultural history during the Renaissance is intimately associated with the Medici family, arguably the most famous and powerful of all Italian dynasties. The Medici’s started funding artists and trade leaders in Italy in 1500’s, leading a flowering of the arts, with commissions going to artists such as Michelangelo, Pontormo and etc. We aim to be an art-incubator where young and emerging artists can experience a moment to develop and to nurture their creativity so that they can lead the avant-garde of the 21st century. In the midst of interactive communication online and offline, we believe that the masterpiece naturally arises like Michelangelo in the Renaissance.

 

IDEATION

 Mobile Museum

Mobile Museum

 Incubator for Emerging Artists

Incubator for Artists

 Art Ecosystem

Art Ecosystem

We aim to be an art-incubator where young and emerging artists can experience a moment to develop and to nurture their creativity so that they can lead the avant-garde of the 21st century. In the midst of interactive communication online and offline, we believe that the masterpiece naturally arises like Michelangelo in the Renaissance.

 

KEYKINDINGS

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Money&Space

The underlying factor for young artists is time and reso- urces. A universal concern for art graduates is how they will pay for a studio and materials, not to mention bills, and what time will be left for actually making art.

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Trend

Art-Collectors need to browse, save, learn about, and collect valuable art- works in efficient and effective ways. If the service would be a personalized, it would be the best experience for them.

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Investment

The vast majority of collectors say their purchases are passion-led and investment-informed from professional curators.

Young artists need to meet people and organizations that can link them with other institutions and with the global market, affordable studios and publish coverage of their work.

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PERSONA

Promote and sell his artworks in a worldwide art-platform

Find emerging artworks for a meaningful and affordable investment

 

Brainstorming

After defining the key users, I began brainstorming features, information and content that would be help the user's fullfill their main goals

 Exploring features based off the users' wants and needs

Exploring features based off the users' wants and needs

 Nice-to-Have vs Must-Have

Nice-to-Have vs Must-Have

I placed the features along a feature priorization matrix. Post-its places on the left side of the matrix represent “Nice-to-Have” features; features that would be helpful, but not neccessary to complete any of the personas’ main goals. “Must-Have” features were placed the right side of the matrix. These features were required to complete goals.

 

Sitemap

Base off primary user personas, I identified that the most important tasks were: Discover(quality-controlled artworks), Browse(recently updated artworks), For You(personalized curation service) and Daily Moment(behind stories of the artworks).

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After placing the features along the Feature Prioritization Matrix, I was able to visualize what were the most important features to solve and address first. From there, I started to define a sitemap for BBuzzArt.

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Information Architecture

 Defining the Check-in User Flow

Defining the Check-in User Flow

 

Paper Prototype & USER Flow

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WIREFRAMES

 

Discover / Initial Landing Screen

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Discover > Artwork Page > Feedback Aide Page

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Recent > Upload Page > Artwork Page > Purchase Page

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For You / Daily Moment / Profile

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Final Designs

 

The Outcome

App Store

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Google Play

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Social Media

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Instagram : 15.3K                     Facebook : 26.5K